Inside Film magazine has taken note of Frackman’s unconventional release and groundswell of support in an article published online this morning.
‘The location of the Byron Bay Film Festival premiere - the local Community Centre - is just one unconventional aspect of the innovative release being mapped out by the producers. The producers are "four-walling" the film [hiring cinemas] in 20 locations in NSW in March, followed by a capital city theatrical release after Easter.
In tandem with that, Frackman is being marketed by Tugg, the cinema-on-demand platform which is a co-venture between David Doepel’s Leap Frog Films and Tugg US. Indicating widespread community interest in the subject, the trailer has had 925,000 views on Facebook in just nine days. There was a sell-out preview on Tuesday night at the NET-WORK-PLAY conference in Adelaide.’
Employing these new strategies for screenings has been a key component of Frackman’s dedication to making the film accessible in regional areas, which are too often left out of major film events.
Read the full article online here